Lexus: Elevated by Design

I was tasked with creating a proposal with equalpride for the Lexus: Elevated by Design series. This included two logo treatments, graphic elements inspired by the color palette of the 2026 Lexus RZ lineup, and two separate Reel mockups. All with a goal to bring this social-first concept to life.

2025

Logo

Logo treatment 1

Logo treatment 2

Graphic Elements

Logo style 1 with Gradient option 1

Logo style 2 with Gradient option 1

Logo style 1 with Gradient option 2

Logo style 2 with Gradient option 2

2026 Lexus RZ mockups

Reel Mockups

Reel Mockup 1

Reel Mockup 1

Reel Mockup 2

Reel Mockup 2

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